Get Contemporary

Saturday, October 5, 6 – 10pm
The Hoxton
69 Bathurst St., Toronto

On Wednesday October 5th, the Museum of Contemporary Canadian Art (MOCCA) celebrated the launch of its new advertising campaign at Toronto hot spot, The Hoxton. The new campaign — created by Cossette with Mark Zibert — presents a vibrant, engaging, and visually simplistic celebration of the human form. In a series of photographs and video installations, the beautiful subtleties of human interactions become visible through the uniform application of colour. Individuals drenched in pepto-bismol-like-pink paint perform simple actions like holding hands or hugging which, against a stark white background, creates an effect that is visually simplistic, satisfying, and oh so very contemporary.

Text and Photo: Katherine Porter

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