July 15 – 28, 2013
Pattison Onestop
screening 30 second spot every 10 minutes throughout Toronto on Pattison Onestop’s digital subway platforms screens
Revealing, funny, candid and heartfelt nuggets of wisdom from seniors (over the age of 70) and children (under the age of 7) are set to capture the attention of more than one million daily TTC subway commuters.
Advice for the Living is a social experiment, public intervention and video art project developed by artists John Loerchner & Laura Mendes, Co-Directors of Labspace Studio. The project explores the elusive and interrelated themes of wisdom, knowledge, and the ongoing search for happiness.
Advice was gathered from the ‘portable advice stand’ which was built by Loerchner and Mendes, and travelled with the artists to various Toronto senior citizen residences and children’s classrooms. The pair also took their advice stand to street corners and public parks in Savannah, Georgia; and Ashville, North Carolina, as well as a senior citizen residence in Florida.
“We wanted to solicit unconventional wisdom on happiness from two very different demographics in society often ignored for their intellectual contributions,” said John Loerchner, Co-Director of Labspace Studio. “What we hoped to discover was common ground between the seemingly naive thoughts of children and the age-old wisdom of seniors. And that’s exactly what we discovered.”
Advice for the Living is a Labspace Studio project, produced in association with Pattison Onestop for their Art in Transit program. For more information on the project please visit http://advicefortheliving.ca//